16 Apr 2015

Qatar Executive further promotes high-end product to fruitful Asian markets

Striving to promote its flawless service and seamless connectivity to new markets, the ultra-luxurious Qatar Executive, the business jet division of world respected airline, Qatar Airways, is turning its gaze upon Asian corporations and the ever-increasing number of high-net-worth individuals, with China in particular representing one of the fastest growing markets for business jet services.

“We see great potential in Asia for our charter services among business travellers and private individuals alike,” explained HE Akbar Al Baker, chief executive, Qatar Airways Group.

Prioritising this target market’s needs, Qatar Executive has moulded its in-flight experience to cater to the demands of the Asian executive and private traveller, with Mandarin and Cantonese-speaking cabin attendants available upon request, among many other things. As for inflight dining, the elite will benefit from local culinary cuisine of their choice.

Al Baker further expressed: “As Asian corporations continue to expand their businesses, they are looking for the most convenient and efficient means of travel to spur their international corporate growth."

The Qatar Executive fleet of ultra and long-range business jets provide them with key transportation means and also greater flexibility in meeting their regional and global business travel needs, no matter how complex they are.

Following a successful first year of working on this market, Qatar Executive has achieved a well-established presence in Asia, allowing VIP’s to charter its long-range Bombardier Global 5000 aircraft stationed in Hong Kong and Macao. From here, the operator also serves neighbouring up-and-coming destinations including Indonesia, Singapore, Thailand and Malaysia.

Remarking on Qatar Executive’s mission to entice Asian markets was David Edwards, executive vice president, Qatar Executive, who noted: “The Asian travelling elite expects nothing less than the best aircraft in terms of range, performance and technology, combined with luxurious cabin design and refined personalised service. At Qatar Executive we offer all of this and the customer response towards our product has been extremely positive since we started operating in the region.”

The Global 5000 jet is able to fly non-stop from Hong Kong to Djibouti or from Jakarta to destinations such as Dubai or Mombasa, and offers high levels of comfort through its two-cabin configuration which allows for seven passengers to sleep comfortably.

Al Baker concluded: “Our continuous fleet expansion, which sees Qatar Executive flying the most advanced business jet fleet available in the sky catering to our executive passengers’ every need, will further cement our position not just in our Middle East home market, but also in Asia where ultra-long range business jets are clearly the aircraft of choice.”