29 May 2017

Qatar Duty Free introduces sensational ‘Maison de Parfum’ Pavilion by Dior 

Qatar Duty Free (QDF) has brought the finest elements of the South of France to Hamad International Airport (HIA), with the unveiling of the illustrious ‘Maison de Parfum’ Pavilion by the iconic Dior.

Those departing, arriving or transiting through HIA are now able to explore and admire the origins of Parfum Christian Dior’s exquisite craftsmanship at the newly adopted Pavilion, and also peruse the emblematic brand’s full fragrance catalogue.

‘Maison de Parfum’ Pavilion by Dior strongly focuses on customers’ most beloved fragrances, including Sauvage, Dior Homme, Miss Dior and J’adore.

Luis Gasset, senior vice president, QDF spoke of the dazzling new addition: “The exclusive Dior Pavilion will enhance passengers’ experience while shopping, giving them the opportunity to try technology by being transferred to Grasse gardens in France through Virtual Reality and enjoy the customisation or the personalisation of their purchases with special engraving and wrapping services.”

For the third year in a row, QDF has collaborated with Parfums Christian Dior to present an exceptional concept to passengers travelling through HIA. The Dior Pavilion has accumulated countless positive reviews from customers over the last two years, having featured stunning displays including the ‘Bed of Roses’ installation, featuring 6,000 hand-planted flowers, and a 180m2 animated Dior Les Parfums installation inspired by the ‘Rose de Mai’.