28 May 2015

Exclusive Sofitel MyBed experience with Air France

Those wishing to take to the skies in ultimate comfort can now indulge in Sofitel MyBed, an exclusive sleep concept available aboard La Première by Air France, the designer first-class service.

Announced by Sofitel Luxury Hotels, Sofitel MyBed is a bedding concept specifically designed for Sofitel’s ultra-luxurious properties. 

The elite can melt into a lush quilt and a large pillow consisting of the finest down. Once a passenger is ready to unwind and completely relax, members of the Air France cabin crew will install a mattress on the seat to ensure incomparable comfort. Guests will then be handed the Sofitel MyBed pack, containing the large pillow and quilt.

Rick Harvey Lam, senior vice president, global marketing - luxury & upscale brands, Accor commented: “As an ambassador for French elegance around the world, Sofitel is delighted to provide the best of French savoir-faire, together with Air France, to ensure magnifique nights. Our challenge was to support passengers in their sleep amongst the stars, with the same level of comfort and luxury as they would enjoy at a Sofitel hotel.” 

Also remarking on the Sofitel MyBed experience was Fréderic Gagey, chairman and CEO, Air France: "Of all our new offerings, La Première by Air France represents the pinnacle of our commitment to excellence in the French art of travel. With Sofitel MyBed™, this designer suite offers comfort worthy of the best hotels.”