27 Sep 2018

Luxury tourism destination, Amaala, in the pipeline for Saudi Arabia

Saudi Arabia will soon be embracing Amaala, a brand-new, ultra-luxurious tourism destination dedicated to wellness, healthy living and meditation.

Initially, the project will be funded by Saudi Arabia’s Public Investment Fund (PIF), with the aim being to transform Amaala into a bespoke hospitality experience within the Prince Mohammed bin Salman Natural Reserve. As the development of the project progresses, attractive partnership and investment packages will be offered to the private sector.

Excited about the new project, Nicholas Naples, CEO, Amaala said: "Amaala will awaken the world's imagination by rephrasing the current concept of the luxury tourism experience, especially in terms of integrative wellness, specialty treatments and related recreational offerings. 

“Our concept will provide a rich service offering that exceeds customers' expectations by providing a comprehensive suite of services not commonly found in one location that is unique by all measures. The Amaala experience will be enhanced by its setting, spread across beautiful, untouched natural sites," he added. 

Amaala will present the elite with the ultimate luxury experience, where wellness tourism merges with arts, culture and sports, to create an unparalleled offering for guests, lacking in nothing. 

Fashion, healthy living services and year-round sea expeditions will also be available for guests, transforming their expectations of luxury tourism.   

The development will have an impressive list of facilities, inclusive of opulent hotels, private villas, a complete retail village, marinas, a yacht club, a collection of F&B outlets and an academy of arts – accommodating young artists from Saudi Arabia and the region.

And that is not all; various cultural events, artistic performances and related conferences will be held to keep guests on their toes and ever-eager for more.