24 Jan 2018

Jumeirah Group introduces distinctive new Zabeel House by Jumeirah brand

Elevating its luxury portfolio further, Jumeirah Group has drawn the curtain on its fascinating new brand, Zabeel House by Jumeirah.  

The exciting launch brings about a unique concept that will cater to adventurous experiential travellers; those wishing to discover and immerse themselves in soul-stirring travel experiences.

Zabeel House by Jumeirah’s extraordinary ethos is centred on the individuality and inimitability of each neighbourhood. This is all emphasised with bespoke designs, unique features and charming architectural details. Although it is positioned as an upscale hotel brand, there is no reference to a specific hospitality category, and this versatility forms an integral part of its vision and design concept.

So far, Jumeirah Group has inked five management agreements in the UAE, the KSA and the UK, while a number of other projects are in the negotiation stages. The brand focuses on locations in intriguing and vibrant neighbourhoods.

“The launch of Zabeel House by Jumeirah is a significant milestone in achieving strategic expansion and provides an opportunity for Jumeirah Group to access new localities and destinations,” illustrated Marc Dardenne, chief operating officer, Jumeirah Group. “Zabeel House by Jumeirah is for the traveller who wants to enjoy our award winning hospitality, but experience it in a more relaxed and casual setting.”

He concluded: “The brand has broad appeal, and we are confident that owners will be very pleased with its commercial strengths – not least the endorsement that comes as being part of the Jumeirah family of brands - and guests will be delighted by their Zabeel House by Jumeirah experience.”