01 Mar 2018

Egypt’s Hurghada to be graced by new Steigenberger Pure Lifestyle property

Further spreading its magic across Egypt, Steigenberger Hotels and Resorts has shed light on plans for the lavish new Steigenberger Pure Lifestyle in Hurghada, which is scheduled to open its doors in November 2018.

The opulent property will by managed by ALDAU Development via a franchise agreement and will form part of the Mega Steigenberger ALDAU Resort.

Set to skyrocket ALDAU Resort’s well-established hospitality prominence, Steigenberger Pure Lifestyle will deliver unprecedented luxury, with a unique suite-only offering. Guests to the hotel can indulge in utter opulence within its 110 beautifully appointed suites. Also housed within the stunning property will be exquisite restaurants, while visitors will enjoy exclusive access to a private sandy beach with its own affluent Beach Club. Guests will also be granted access to the thrilling pool facilities of the neighbouring Steigenberger ALDAU Beach and Steigenberger Aqua Magic.

“Growth on international soil is highly important to Deutsche Hospitality. This new build will deepen our partnership with ALDAU Development and we are confident that the Steigenberger Pure Lifestyle Resort will turn out to be another complete success,” illustrated Thomas Willms, CEO, Deutsche Hospitality.

Also enthusing on the illustrious new property was Lars Geweyer, CEO, ALDAU Development, who noted: “After 19 years of excellent cooperation with Deutsche Hospitality, the time is now ripe to enhance the Steigenberger ALDAU Resort by launching an impressive premium product. We will, of course, do everything in our power to retain our status as the leading quality provider in the western part of the Red Sea.”