08 Aug 2019

Aman: Three hospitality projects set for KSA’s spectacular AlUla

Boasting a superlative portfolio of hospitality gems the world over, Aman is spreading its wings into the ever-fruitful Saudi Arabian market with three distinct resorts. 

The architecturally superior properties are set for a 2023 opening in the city of AlUla and are a result of a collaboration between Aman and the Royal Commission for AlUla (RCU).  

Staying true to the pioneering spirit of Aman, the three resorts will offer an incomparable insight into the Kingdom and its magnificent unspoiled natural landscapes and archaeological sites, which have long remained undiscovered. This development will encompass a tented camp, at one with nature; a sublime resort close to AlUla’s spectacular heritage areas; and a third development as Aman’s take on a ranch-style desert resort, nestled in an otherworldly setting.

The vast area of AlUla is home to a lush oasis valley, towering sandstone mountains and ancient cultural heritage sites dating back thousands of years to when the Lihyan and Nabataean Kingdoms reigned. The most well-known and recognised site in AlUla is Hegra, Saudi Arabia’s first UNESCO World Heritage Site, which was the principal southern city of the Nabataean Kingdom and comprises more than 100 well-preserved tombs with elaborate façades cut from the sandstone outcrops surrounding the walled urban settlement.

On the one-of-a-kind project, CEO and chairman, Aman, Vladislav Doronin elucidated: “Many of our existing Aman destinations are located in areas of outstanding natural beauty and rich history. With the addition of spectacular AlUla, this take us to 10 properties situated near or in UNESCO Heritage Sites, making it a fitting location for our first destination in the Middle East.” He continued: “Aman is committed to preserving this archaeological wonder with our resorts that will blend into the dramatic surroundings. As part of Aman’s pathfinder spirit, we have a continued mission not only to curate resorts of architectural distinction, but to seek out and introduce our guests to new destinations and experiences.”

All three projects represent an authentic move for the brand and will embrace eco-tourism standards in line with RCU’s commitment to sensitive development.