05 Sep 2018

AccorHotels obtains Mövenpick Hotels & Resorts brand

AccorHotels is celebrating the close of its acquisition of Mövenpick Hotels & Resorts, having purchased 100 per cent of the brand’s share capital. 

This momentous news reflects AccorHotels’ bold ambition to seize tactical opportunities to strengthen its position and consolidate its leadership, as well as leverage growth. The brand will now take charge of all activities related to the hospitality business, with Mövenpick Hotels & Resorts’ network of 84 properties joining AccorHotels robust portfolio of more than 4,500 hotels, resorts, residences and private homes around the world.

The addition of Mövenpick’s existing network and signed pipeline reinforces AccorHotels’ current footprint in Europe and Asia, accelerating growth in key regions such as Africa and the Middle East, where Mövenpick enjoys significant brand awareness through 69 operational and pipeline hotels.

Mövenpick’s outstanding properties will seamlessly bridge the gap between AccorHotels’ midscale Mercure and Novotel brands and the upper upscale Swissotel, Pullman and MGallery brands. The hotels will benefit from AccorHotels’ loyalty programme, distribution channels and operating systems.