16 Apr 2014

Concept Amenities and Mirage Hotel & Casino join forces

Supplying the hotel industry with high-end guest products, Concept Amenities has partnered with Mirage Hotel & Casino, Las Vegas, to develop a brand new, gratifying and luxurious guest amenity collection, promising to astound the upscale connoisseur.

Gary Coward, senior vice president, Concept Amenities commented on the collaboration: “The partnership with Mirage Hotel & Casino reinforces our company’s position in the USA as a major guest amenity provider and further achieves our goals of aligning our company with world-class hotel brands.

Through the development of the Mirage custom amenities, we were able to work closely with Mirage Hotel & Casino over many months to deliver a high-quality product, unique design and environmental solutions to hotel guests.

The brand new Concept Amenities guest bathroom collection will provide guests with shampoo, conditioner, body wash, body cream and soap of the highest quality. Guests staying in Mirage Hotel & Casino’s stunning suites will benefit from additional amenities such as a sewing kit, shaving kit, loofah, shower cap, comb and dental kit.

All liquid products are paraben and mineral oil free and do not comprise of unwanted preservatives. Adding to this, with ethics at the core of its ethos, Concept Amenities is strictly against animal cruelty, thus, no animal testing is conducted on its finished products. All bottles, tubes, stretch wrap and boxes are exclusively created and packaged by Concept Amenities with an Environmentally Responsible Products (ERP) plastic, which is recyclable.

Concept Amenities will be entering the Mirage amenities collection into the Dieline Awards 2014 for a design award under the health and beauty category. The Dieline Awards are a worldwide competition recognising the very best consumer product package design. Entries are judged by a respected panel of industry experts and are awarded based on creativity, marketability and innovation.