08 Nov 2019

Karim Bizid, general manager, The Oberoi, Dubai

A prestigious property known for its incomparable beauty, The Oberoi, Dubai is celebrating six successful years of flawless hospitality. The upscale hotel’s general manager, Karim Bizid, speaks to menaluxury.com about this significant milestone.

TTG: The Oberoi, Dubai is celebrating its sixth birthday this month. What will you be doing to commemorate this milestone?
Indeed, this is a very exciting time for us. Most of my colleagues have been associated with us since pre-opening. They have since progressed in their career and personal development plans, and I am honoured to see them still smiling after all these years and providing second to none service in the city as if it was the opening day. 

The luxury hotel we manage in the business district of downtown Dubai has been running on a steady high occupancy level, while our guest quality scores are consistent as one would expect at an Oberoi property. This makes me a proud leader and we are planning a big team celebration to commemorate this milestone in style.

TTG: How has the luxury hospitality industry in Dubai changed in the six years that The Oberoi, Dubai has been operational and how have you shifted your business model in response to these changes?
Dubai remains one of the most visited cities in the world, which is reflected in the steady occupancy levels at hotels. New attractions and world-class facilities have been added to Dubai’s offering for our guests to explore, which has also resulted in a longer length of stay as well as repeat visits. We have seen an increase in our leisure guest segment from key source markets as well as emerging markets, while the MICE segment remains strong for us. 

Digital marketing has become critical now more than ever as a growth catalyst, hence our efforts have increased to reach to our target archetypes. Dubai Tourism has recently circulated the yearly digital reputation report and I was happy to see that we scored among the best luxury hotels in the city. 

TTG: What makes The Oberoi brand such a good fit for the luxury hotel scene in Dubai and how has the hotel changed the face of hospitality in the emirate?
We live by our company Dharma. We are all committed to meet and exceed the expectations of our guests through our unremitting dedication to perfection in every aspect of service.  

Since its pre-opening, this award-winning hotel has continued to exceed the service expectations of our guests, which is reflected in our consistent high rankings on TripAdvisor, high repeat guest ratios and frequent visits by celebrities and top businessmen from across the world. A hotel is as good as its team members are. We focus on our talented employees and we give them all the tools to succeed in their daily work. 

The 40 per cent regular guest ratio that The Oberoi, Dubai is achieving is just the fruit of the personalised service these ladies and gentlemen are providing daily. 

TTG: There are a number of hot trends currently influencing the luxury travel sector. What trends is The Oberoi, Dubai focusing on for 2020 and how will you go about accommodating these new demands?

We have just launched our sixth anniversary package that offers excellent added value for our guests as well as the dine around option. This is similar to half-board yet very exclusive, as we provide the choice to dine at one of our fine dining restaurants at the hotel. Each restaurant has its own character as well as cuisine. 

Also, exciting times are ahead of us with EXPO 2020, for which we have already received long-haul requests.