30 Jan 2014

Accor catches MENA's eye with new Arabic website

On a mission to better cater to the MENA traveller, Accor, the acclaimed hotel group, is ever-developing and adapting to serve its high growth markets, and has therefore made its website available in Arabic.

The website now offers a choice of 31 geo-localised versions and 16 languages, including English, French, German, Dutch, Spanish, Japanese, Italian, Portuguese, Brazilian-Portuguese, Korean, Chinese, Turkish, Indonesian, Russian, Polish, and most recently, Arabic.

Jean-Luc Chrétien, EVP sales, distribution & loyalty, Accor commented on the website update: “Accor is firmly strengthening and investing in its digital strategy to create a permanent, direct and interactive guest relationship. The website is the spearhead of our digital ecosystem.” 

“By launching the Arabic version, Accor reiterates its position as a leader in terms of innovation.”

With this technological update, Accor reaches this major market which holds numerous business opportunities for the domestic and the outbound market.

Explaining the hotel giant’s strategy was Christophe Landais, Middle-East managing director, Accor, who declared: “Adapting the website to Arabic is in line with the dynamic development of Accor and its distribution channels. Thanks to the new version of the booking website, Accor increases its penetration and reinforces its presence in the Middle-East zone as well as in the other Arabic-speaking countries; in order to locally sale its hotels.”

The new Arabic interface of Accorhotels.com will allow the group to propose more relevant offers and services to its clients. The website homepage, booking engine, hotels fact sheet plus more will be specifically adapted in Arabic. Accor will also set-up dedicated Arabic call centre lines to help guests with online bookings.